FXTM is supporting Lewis Pugh for “The Long Swim” – a 530km swim along the English Channel – and welcomes him as FXTM Brand Ambassador in his humanitarian fight for a blue economy.
Achieves ‘Holy Grail’ of swimming by becoming the first person to swim across all 5 Oceans
First man to swim across the North Pole, bringing attention to the melting ice caps
First man to swim in Mt. Everest’s glacial lake
‘Achieving the Impossible: A Fearless Hero. A Fragile Earth’ is published and becomes a best seller
Named UN Environment Programme Patron of the Oceans
Plays key role in creating the biggest marine protected area in the world, in the Ross Sea (Antarctica)
First human to swim in an Arctic ice pack (-0.5 degrees Celsius)
The five oceans cover 70% of our planet’s surface. Due to human interference, massive levels of pollution and global warming, they are in immediate danger.
By aligning our core values with Lewis Pugh and his Foundation, FXTM aims to play a part in keeping our global marine ecosystem clean, healthy and flourishing.